I can assure you, a trip to Whole Foods is expensive enough, but buying beer there too… What is wrong with me? Dropping money on beer at a high-end grocer when you aren’t loading it into your Range Rover and driving it back to your grand estate is probably a mistake, but I couldn’t help it. The packaging was so rustic & appealing, and it was my favorite style of beer: India Pale Ale. So in the cart went a 6-pack of Uinta Hop Notch IPA.
After unloading all my overpriced organic produce for juicing, I threw a couple bottles in the freezer and counted down the hours until they were cold. I must say, when I finally cracked one open I was surprised. Most IPAs these days try too hard… They carry a lot of different flavors to make a mellow beer that almost tastes like a dark amber or lager. Not Hop Notch. It’s a simple, clean IPA that wakes you up when it hits your lips.
As I’ve mentioned frequently, I am not a beer expert, but I know what I like. This is some good stuff. Then I noticed the bottle said it was made with renewable energy? How convenient given my latest, “love our planet,” kick. I looked up Uinta on the good ol’ internet, and they are the real deal.
Uinta, first of all, has thrived as a brewery in Salt Lake City, Utah. This is a city and state with some of the most bizarre liquor laws in the country. (see this article) To make beer in this city means you’re not afraid of a little judgment, and I can respect that. Second, it is true Uinta runs on wind and solar power. I don’t mean they have a windmill, and it cuts down on their bill. I mean 100% wind and solar power. Period. Add in about half a dozen other eco-friendly practices, and I feel less guilty about the gas and oil used to transport it from so far away to a store in Cincinnati.
I honestly consider each beer review on here to be a bit of a joke, and I’m at least three beer reviews behind, so brace yourselves. I don’t know anything about good beer beyond knowing what I like. I can’t give you a specific rundown of the hops and grains or the different fruits and nuts you should taste with a high-end beer. To be honest, I don’t care. The bottom line is if you like IPAs you’ll like Hop Notch more than most, and you’ll feel warm and fuzzy about the fact it’s made with renewable energy.
If you’re shopping at a fancy grocery store, consider picking some up.
To learn more about the company, their other brews, and their business practices visit their site